Started in 1906 as a supplier of glass containers, the PontEurope Group today comprises 140 highly professional staff. 14 offices and warehouses, located within the European Union, are all fully dedicated to meeting the packaging needs of their respective markets. Setting up new Social Media profiles & advertising for Germany and UK to increase brand awareness and online revenue. Use current SEA structures and set up new sales funnel for Germany and Italy.
Pont Packaging SEA & Social Media (Since 2020)
Tasks
Designing and implementing a Social Media Advertising strategies for Facebook & LinkedIn for Pont Germany and UK which did not exist before
Designing and implementing a digital marketing strategy for a multi-channel approach
Optimizing current SEA strategies and creating a new funnel for Pont Germany and Italy
Optimizing and enhancing Google analytics conversion funnels, dashboards and more to reflect eCommerce success
In charge of increasing the general performance marketing for the company
Designing and implementing a digital marketing strategy for a multi-channel approach
Optimizing current SEA strategies and creating a new funnel for Pont Germany and Italy
Optimizing and enhancing Google analytics conversion funnels, dashboards and more to reflect eCommerce success
In charge of increasing the general performance marketing for the company
- Project Start: Ongoing since August 2020
- Project language: English, German
- Additional project tasks: Since 2022 I am also translating and proof-reading English newsletter & Social Media posts for campaigns
- Social Media Sales % Increase: 5% increase in Social Media sales within the 6 months
- SEA Sales: 15% increase in SEA sales for Germany & Italy after 6 months
- Additional Success on project: 4 new online brand profiles added Continious growth update of the current Google analyticsdahsboards to reflect online success
