Entrust Corp. offers the software and technology required to create e-passports, issue bank cards, authenticate users seeking to access secure networks or perform financial transactions, trust certificate websites, and connect devices. I was hired as a Contractor to support the Product Marketing Team Identity & Access Management with all their needs in re-writing solution webpages, creating SEO content for FAQ’s, writing blog posts and offer project management on various different topics in the IAM department.
Entrust Product Marketing Specialist (2022-2023)
Tasks
Supporting the execution of product marketing campaigns, programs, and research initiatives
Collaborating with the Product Marketing team to execute product marketing plans and track progress, ensuring activities are delivered as planned
Conducting market research and competitive analyses
Creating and editing copy for various marketing channels and audiences, ensuring a consistent voice
Creating blogs, promotional videos, tutorials, case studies, white papers and other content.
Participating in meetings with cross-functional teams as a representative of product marketing
Identifying product marketing opportunities & issues, communicating them to the team and prioritizing them
Providing administrative support within the product portfolio, sending collateral to sales as requested and posting marketing content into Salesforce
Collaborating with the Product Marketing team to execute product marketing plans and track progress, ensuring activities are delivered as planned
Conducting market research and competitive analyses
Creating and editing copy for various marketing channels and audiences, ensuring a consistent voice
Creating blogs, promotional videos, tutorials, case studies, white papers and other content.
Participating in meetings with cross-functional teams as a representative of product marketing
Identifying product marketing opportunities & issues, communicating them to the team and prioritizing them
Providing administrative support within the product portfolio, sending collateral to sales as requested and posting marketing content into Salesforce
- Project Start: May 2022
- Project End: January 2023
- Project language: English
