Leitz GmbH & Co. KG / Acco Brands is a German manufacturer of office products. The company, which is headquartered in Stuttgart, is owned by Esselte since 1998, who in turn were acquired by ACCO Brands in 2017. Today the brand Leitz is used by Esselte mainly for filing and workspace products. Even after leaving the company in 2017 I took over the management of their German Social Media channels for 3 additional years to help them grow their presence.
Acco Brands Social Media Channels (B2B) (2018-2021)
Tasks
In charge of all social media channels from Leitz Germany.
Content development for instagram, facebook and LinkedIn.
Content distribution throughout the channels.
Paid social set-up, implementation and reporting
High brand-recall & awareness, customer retention is strong and growing
Content development for instagram, facebook and LinkedIn.
Content distribution throughout the channels.
Paid social set-up, implementation and reporting
High brand-recall & awareness, customer retention is strong and growing
- Project Start: February 2018
- Project End: April 2021
- Project language: English, German
- Social Media Sales % Increase: 5%
- Click Through Rate: 2,5%
- Multi-channel campaign launches: 2
- Additional Success on project: Brand awareness for the campaign increased by over 50% in the first year. Over the course of 3 years I was able to grow the facebook channel by 10.000, Instagram by 5.000 and LinkedIn by 500 new users. As this is a B2B segment it was challenging to keep the users engaged with the content. Most products are simply bought at a convenience store.
