Rixius AG is a specialist for plastic bottles and glass bottles for more than 100 years. They dominate the German packaging industry. Rixius was going through a transformation process as many things were still manually processed. Digital Shiftto online sales and my role was to shape, design andoptimize the current performance marketing landscape forthe company. They already had some groundwork done, such as SEA, but a whole new concept for optimized ROI needed to be implemented across various channels.