beyerdynamic Artist of the month campaign with Shazam (B2C) (2018)

beyerdynamic GmbH & Co. KG (stylized as beyerdynamic) is a German manufacturer of microphones, headphones, wireless audio systems and conference systems. Headquartered in Heilbronn, Germany, Beyerdynamic has been family-owned since its founding in 1924. Together with Shazam and the well-known artist ATB I created a media campaign in the Shazam app to promote beyerdynamic’s new brand image along with the new release of ATB’s new single.


Strategic project management and implementation of the new beyerdynamic branding during the launch at IFA in Berlin 2018

Together with shazam and the well-known artist ATB we timed the release of his new single body2body, as well as the beyerdynamic artist of the month campaign to support the rebranding, on the same day.

For 48 hours the shazam app was filled with the digital rebranding of beyerdynamic. and digital media banners where strategically placed throughout the app for the rest of the month.