beyerdynamic GmbH & Co. KG (stylized as beyerdynamic) is a German manufacturer of microphones, headphones, wireless audio systems and conference systems. Headquartered in Heilbronn, Germany, Beyerdynamic has been family-owned since its founding in 1924. Together with Shazam and the well-known artist ATB I created a media campaign in the Shazam app to promote beyerdynamic’s new brand image along with the new release of ATB’s new single.
beyerdynamic Artist of the month campaign with Shazam (B2C) (2018)
Tasks
Strategic project management and implementation of the new beyerdynamic branding during the launch at IFA in Berlin 2018
Together with shazam and the well-known artist ATB we timed the release of his new single body2body, as well as the beyerdynamic artist of the month campaign to support the rebranding, on the same day.
For 48 hours the shazam app was filled with the digital rebranding of beyerdynamic. and digital media banners where strategically placed throughout the app for the rest of the month.
Together with shazam and the well-known artist ATB we timed the release of his new single body2body, as well as the beyerdynamic artist of the month campaign to support the rebranding, on the same day.
For 48 hours the shazam app was filled with the digital rebranding of beyerdynamic. and digital media banners where strategically placed throughout the app for the rest of the month.
- Project Start: July 2018
- Project End: August 2018
- Impressions: 4.600.000
- Project language: English, German
- Online Sales % Increase: 0.5%
- Social Media Sales % Increase: 0.5%
- Click Through Rate: 1.4%
- Clicks: 60.000
- Impressions Data: 4.600.000
