Leitz GmbH & Co. KG (acquired by Acco brands in 2017) is a supplier of office supplies, office solutions and stationery. For this campaign Leitz organized an event in Hamburg and I was in charge of creating the whole Social Media coverage and Paid Social Ads on facebook.
ACCO Brands Leitz IQ shredder campaign(B2B) (2019)
Tasks
In charge of developing a multi-channel concept for the Leitz IQ shredder campaign, as well as the event working mums in Hamburg.
Content development for instagram, facebook and LinkedIn, as well as office supply blogs.
Content distribution throughout the channels.
Paid social set-up, implementation and reporting
Content development for instagram, facebook and LinkedIn, as well as office supply blogs.
Content distribution throughout the channels.
Paid social set-up, implementation and reporting
- Project Start: April 2019
- Project End: October 2019
- Impressions: 2.500.000
- Social Media Sales % Increase: 3%
- Click Through Rate: 5%
- Visits: 20.000
- New customers acquired: 1.000
- Multi-channel campaign launches: 2
- Impressions Data: 2.500.000
