The “Höllenmaschine” has been repeated every year since 2006 with the aim of uniting the currently best gaming hardware in a unique case – and then raffling it off to one winner. Together with beyerdynamic and their amazing Gaming Headset MMX 300 we launched a unique campaign in 2018 to promote the “Höllenmaschine” and the gaming headset.
beyerdynamic and Höllenmaschine PC Welt campaign (2018)
Tasks
Strategic digital campaign development, implementation and reporting for the beyerdynamic “manufaktur & höllenmaschine” project
First time implementation of a complete separate digital campaign in the e-commerce shopsystem magento 2.0 on beyerdynamic
First time implementation of a complete separate digital campaign in the e-commerce shopsystem magento 2.0 on beyerdynamic
- Project Start: June 2018
- Project End: October 2018
- Impressions: 4.000.000
- Project language: German
- Online Sales % Increase: 2%
- Social Media Sales % Increase: 0.5%
- Campaign ROI: 6
- Visits: 1.000.000
- New customers acquired: 200
- Affiliate Partners added: 1
- Impressions Data: 4.000.000
