Strategic multi-channel digital campaign development, implementation and reporting during the E3 in the US, black friday campaigns and multiple product launch campaigns with Twitch & Gamestar in 2018 by promoting the MMX 300 Gaming headset from beyerdynamic.
beyerdynamic Twitch and Gamestar campaign (2018-2019)
Tasks
Acquisition of Gamestar & Twitch as a strategic partner for the gaming sector
Increased product awareness, retention and growth in the gaming sector
Increased product awareness, retention and growth in the gaming sector
- Project Start: June 2018
- Project End: December 2019
- Project language: German
- Online Sales % Increase: 0.5%
- Social Media Sales % Increase: 0.5%
- Campaign ROI: 3
- Click Through Rate: 3.6%
