For 2.5 years I supported Mainova with the biggest project that they have ever implemented. Salesforce as a whole system is integrated into the current IT structure and I am part of the team that implements SalesCloud CRM and Salesforce MarketingCloud. I am one of the first people to design, implement and report on Marketing campaigns which are send directly to customers.
Entrust Corp. offers the software and technology required to create e-passports, issue bank cards, authenticate users seeking to access secure networks or perform financial transactions, trust certificate websites, and connect devices. I was hired as a Contractor to support the Product Marketing Team Identity & Access Management with all their needs in re-writing solution webpages, creating SEO content for FAQ’s, writing blog posts and offer project management on various different topics in the IAM department.
Rixius AG is a specialist for plastic bottles and glass bottles for more than 100 years. They dominate the German packaging industry. Rixius was going through a transformation process as many things were still manually processed. Digital Shiftto online sales and my role was to shape, design andoptimize the current performance marketing landscape forthe company. They already had some groundwork done, such as SEA, but a whole new concept for optimized ROI needed to be implemented across various channels.
Started in 1906 as a supplier of glass containers, the PontEurope Group today comprises 140 highly professional staff. 14 offices and warehouses, located within the European Union, are all fully dedicated to meeting the packaging needs of their respective markets. Setting up new Social Media profiles & advertising for Germany and UK to increase brand awareness and online revenue. Use current SEA structures and set up new sales funnel for Germany and Italy.
beyerdynamic GmbH & Co. KG (stylized as beyerdynamic) is a German manufacturer of microphones, headphones, wireless audio systems and conference systems. Headquartered in Heilbronn, Germany, Beyerdynamic has been family-owned since its founding in 1924. Together with Shazam and the well-known artist ATB I created a media campaign in the Shazam app to promote beyerdynamic’s new brand image along with the new release of ATB’s new single.
Leitz GmbH & Co. KG / Acco Brands is a German manufacturer of office products. The company, which is headquartered in Stuttgart, is owned by Esselte since 1998, who in turn were acquired by ACCO Brands in 2017. Today the brand Leitz is used by Esselte mainly for filing and workspace products. Even after leaving the company in 2017 I took over the management of their German Social Media channels for 3 additional years to help them grow their presence.
Leitz GmbH & Co. KG (acquired by Acco brands in 2017) is a supplier of office supplies, office solutions and stationery. For this campaign Leitz organized an event in Hamburg and I was in charge of creating the whole Social Media coverage and Paid Social Ads on facebook.
Together with Anita Pfahl who works at beyerdynamic GmbH & Co KG. and two artists from Buenos Aires, Andi Pomato (singer-songwriter) and Paula Lembo (photographer and content editor) we developed, managed and executed an Instagram campaign – in 90 days around the world. Andi and Paula would travel, the world in 90 days with specific destinations to perform their art by using beyerdynamic products. This is one of my proudest projects to date.
The “Höllenmaschine” has been repeated every year since 2006 with the aim of uniting the currently best gaming hardware in a unique case – and then raffling it off to one winner. Together with beyerdynamic and their amazing Gaming Headset MMX 300 we launched a unique campaign in 2018 to promote the “Höllenmaschine” and the gaming headset.
Between March 2017 until October 2019 I was in charge of growing and managing the Social Media channels for beyerdynamic. I managed +50K€ budgets for each channel and grow them into the third biggest revenue stream for the online shop. I continued my work as a freelancer between April – October 2019.
Setting up a complete new sales channel for the beyerdynamic to strengthen the eCommerce channel. Sales growth exceeded all expectations and is now one of the most important channels for the online shop of beyerdynamic to generate sales.
Strategic multi-channel digital campaign development, implementation and reporting during the E3 in the US, black friday campaigns and multiple product launch campaigns with Twitch & Gamestar in 2018 by promoting the MMX 300 Gaming headset from beyerdynamic.
Imke Machura, the founder of Rakterei, has made it her mission to support other female artists in making their music successful. Together we set up social media campaigns for her workshops, e-mailings and festivals that she organized. We also created webinars where the m musicians that were being coached by her could ask question s and learn how to use Paid advertisement on facebook and instagram.
