In charge of all Social Media channels from Leitz Germany
Content development for Instagram, Facebook and LinkedIn
Content distribution throughout the channels
Paid Social set-up, implementation and reporting
High brand-recall & awareness, customer retention is strong and growing
Work in progress
In charge of developing a multi-channel concept for the Leitz IQ shredder campaign, as well as the event working mums in Hamburg
Content development for Instagram, Facebook and LinkedIn, as well as office supply blogs
Content distribution throughout the channels
Paid Social set-up, implementation and reporting
Strategic Project management and implementation of the new beyerdynamic branding during the launch at IFA in Berlin
Together with Shazam and the well-known artist ATB we timed the release of his new single body2body, as well as the beyerdynamic artist of the month campaign to support the rebranding, on the same day.
For 48 hours the shazam app was filled with the digital rebranding of beyerdynamic. And digital media banners where strategically placed throughout the App for the rest of the month.
Strategic digital campaign development, implementation and reporting for the beyerdynamic “Manufaktur & Höllenmaschine” project
First time implementation of a complete separate digital campaign in the E-Commerce shopsystem Magento 2.0 on beyerdynamic
Strategic development and implementation of international social media strategies
Social Media channel management
Creating and managing content for websites, social media, digital marketing campaigns (German & English)
Strategic Project Management & coordination in digital Marketing & Social Media Marketing
Acquisition of Highsnobiety as a strategic partner for the luxury sector
Strategic multi-channel digital campaign development, implementation and reporting for the beyerdynamic Black Friday campaign
Increased Product awareness, retention and growth in the luxury sector
Acquisition of Gamestar & Twitch as a strategic partner for the gaming sector
Strategic multi-channel digital campaign development, implementation and reporting during the E3 in the US, Black Friday campaigns and multiple product launch campaigns
Increased Product awareness, retention and growth in the gaming sector
Acquisition of a new sales channel for beyerdynamic
Strategic development, implementation and management of an affiliate network for beyerdynamic
First time set up of the program for the company, publisher search and growth for sales
Sales growth exceeded all expectations and is now one of the most important channels for the onlineshop of beyerdynamic to generate sales